Abstract
Character merchandising is a multi-million pound business activity. It is the practice of using the name and/or image of a popular character (whether real or fictional) to promote otherwise mundane everyday products. Examples would include the pop group Oasis on T-shirts, or mugs bearing Walt Disney’s animated character, the Hunchback of Notre Dame.
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© 1997 Tina Hart and Linda Fazzani
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Hart, T., Fazzani, L. (1997). Character Merchandising. In: Intellectual Property Law. Macmillan Law Masters. Palgrave, London. https://doi.org/10.1007/978-1-349-14129-6_12
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DOI: https://doi.org/10.1007/978-1-349-14129-6_12
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-66489-6
Online ISBN: 978-1-349-14129-6
eBook Packages: Palgrave Social & Cultural Studies CollectionSocial Sciences (R0)