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Rejecting Superior New Technologies

  • Arch G. Woodside

Abstract

We have so little information on the outside, on markets, on customers. Nothing — as many people have learned the hard way — is changing faster than distribution channels. (Drucker, 1994)

Keywords

Lighting Pole Sales Manager Channel Member Marketing Channel Install Base 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Arch G. Woodside 1998

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  • Arch G. Woodside

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