Rejecting Superior New Technologies

  • Arch G. Woodside


We have so little information on the outside, on markets, on customers. Nothing — as many people have learned the hard way — is changing faster than distribution channels. (Drucker, 1994)


Lighting Pole Sales Manager Channel Member Marketing Channel Install Base 
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© Arch G. Woodside 1998

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  • Arch G. Woodside

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