Advertisement

Introduction

  • Susan A. Shaw
  • Neil Hood

Abstract

This edited collection of original essays in honour of Michael John Baker continues the academic tradition of acknowledgement of distinguished contributions made by individuals to academic thought and life, in this case to the subject, marketing. Since marketing is a relatively new academic discipline, it is particularly appropriate that we pay tribute to the academic pioneers of our subject, of whom Michael is most assuredly one. The occasion of this acknowledgement is one of celebration since 1996 marks the twenty-fifth anniversary of the establishment of the first chair of Marketing at the University of Strathclyde to which Michael was appointed and which he still holds. It also marks the twenty-fifth anniversary of the founding by Michael of the Department of Marketing at the University of Strathclyde which Michael headed from 1971 to 198S. This department has grown and flourished over 25 years. It is a department which holds the highest British ratings for the quality of its research and of its teaching and which we like to consider one of the leading European university departments of marketing.

Keywords

Relationship Marketing Market Management Psychic Distance Competitive Success Successful Export 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Baker, M.J. (1971, 1974, 1979, 1985, 1991) Marketing: Theory and Practice, 1st — 4th eds (London: Macmillan).Google Scholar
  2. Baker, M.J. (1983) Market Development (Harmondsworth: Penguin).Google Scholar
  3. Baker, M.J. (1983) Successful Exporting (Helensburgh: Westbourne Publishers).Google Scholar
  4. Baker, M.J. (1985, 1992) Marketing: Strategy and Management, 1st and 2nd eds, (London: Macmillan).Google Scholar
  5. Baker, M.J. (1991) Perspectives on Marketing Management, I (Chichester: Wiley).Google Scholar
  6. Baker, M.J. (1992) Perspectives on Marketing Management, II (Chichester: Wiley).Google Scholar
  7. Baker, M.J. (1993) Perspectives on Marketing Management, III (Chichester: Wiley).Google Scholar
  8. Baker, M.J. (1993) ‘Editorial’, Journal of Marketing Management, 9, 16.CrossRefGoogle Scholar
  9. Baker, M.J. and S.T. Hart (1989) Marketing and Competitive Success (London: Philip Allan).Google Scholar
  10. Baker, M.J. and S.T. Parkinson (1986) Organisational Buying Behaviour (London: Macmillan).Google Scholar
  11. Horace, Epistles, ii.45.Google Scholar
  12. Smith, A. (1950) The Wealth of Nations. An Inquiry into the Nature and Cause of the Wealth of Nations (London: Methuen) (first published 1776).Google Scholar
  13. Ughanwa, D.O. and Baker, M.J. (1989) The Role of Design in International Competitiveness (London: Routledge).Google Scholar

Copyright information

© Susan A. Shaw and Neil Hood 1998

Authors and Affiliations

  • Susan A. Shaw
  • Neil Hood

There are no affiliations available

Personalised recommendations