Abstract
The global village predicted 30 years ago by communications scholar and philosopher* Marshall McLuhan is here. The primeval forces that drive entrepreneurs to establish global empires have combined with those that enable them to achieve their ambitions.
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© 1998 Michael Morley
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Morley, M. (1998). The Global Village — It’s Here. In: How to Manage Your Global Reputation. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-14070-1_1
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DOI: https://doi.org/10.1007/978-1-349-14070-1_1
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-14072-5
Online ISBN: 978-1-349-14070-1
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