Abstract
IBM UK Ltd was one of the first UK companies to make significant real estate savings. It did so as part of a corporate strategy which turned the business round following a drop in sales and declining profitability. Had the market for mainframe computers not declined, or had the decline been forecast in time for new products to have seamlessly taken their place, the real estate team at IBM UK would not have been at the vanguard of change.
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© 1997 Marion Weatherhead
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Weatherhead, M. (1997). IBM UK Ltd. In: Real Estate in Corporate Strategy. Building and Surveying Series. Palgrave, London. https://doi.org/10.1007/978-1-349-14024-4_14
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DOI: https://doi.org/10.1007/978-1-349-14024-4_14
Publisher Name: Palgrave, London
Print ISBN: 978-1-349-14026-8
Online ISBN: 978-1-349-14024-4
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