Abstract
Each of the following seven chapters is about a company that has included real estate as a component of corporate strategy. The companies have been selected for this book because they illustrate ways in which real estate can contribute to business success. Each makes a different contribution and each shows the value of strategic vision.
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© 1997 Marion Weatherhead
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Weatherhead, M. (1997). The Front-Runners. In: Real Estate in Corporate Strategy. Building and Surveying Series. Palgrave, London. https://doi.org/10.1007/978-1-349-14024-4_13
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DOI: https://doi.org/10.1007/978-1-349-14024-4_13
Publisher Name: Palgrave, London
Print ISBN: 978-1-349-14026-8
Online ISBN: 978-1-349-14024-4
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