‘Well, Alan, I think congratulations are in order’, were Paul Sharman’s opening comments. ‘It looks as though we have a commercially viable product, now that it has come through the final phase of technical testing. The market is receptive, and two of our major customers are demanding supplies as soon as possible. The prospects look good.’ Paul Sharman, managing director of Klein Products (KP), was responding to the report given by the technical director, Alan Gibson, on a plastic replacement for a major metal packaging product. ‘It not only fits the relatively high technical profile of our business’, he continued, ‘but also presents the chance of multiplying, by a quantum leap compared to other products, the enormous commercial opportunity of exploiting technical advantage with high volumes. It comprises a large market, much greater than any of our current segments.’
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