Abstract
During the 1980s, many banking and financial institutions across Europe took up the strategy of bancassurance or Allfinanz. In broad terms, the strategy referred to the goal of selling both insurance and banking products through an integrated distribution system in which existing bank branch networks were crucial. There have been a number of studies by major consultancies evaluating the extent to which national financial systems have adjusted to this model. Most of these studies take the notion of a bancassurance strategy for granted. They assume that within the confines of different regulatory systems, the goal of bancassurance is the same and therefore managerial practices and knowledge of the strategy itself and its implementation process can be transferred across national boundaries.
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© 1997 Andrew Sturdy, Glenn Morgan and Jean-Pierre Daniel
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Sturdy, A., Morgan, G., Daniel, JP. (1997). National Management Styles: A Comparative Study of the Strategy of Bancassurance in Britain and France. In: Morgan, G., Knights, D. (eds) Regulation and Deregulation in European Financial Services. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-14000-8_8
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DOI: https://doi.org/10.1007/978-1-349-14000-8_8
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