Abstract
The Institute of Marketing defines marketing as ‘the management process responsible for identifying, anticipating and satisfying consumer requirements profitably’.
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© 1989 Gerry Gorman
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Gorman, G. (1989). Marketing. In: Business Studies GCSE. Macmillan Work Out Series. Palgrave, London. https://doi.org/10.1007/978-1-349-13832-6_9
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DOI: https://doi.org/10.1007/978-1-349-13832-6_9
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-64355-6
Online ISBN: 978-1-349-13832-6
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