Strategic Alternatives for Suppliers

  • Hamish E. Macarthur
  • Merlin Stone

Abstract

In this chapter we will consider the implications of the market development described in Chapter 2 and for the strategies of the principal players in the computing game. We start by reiterating the message of Chapter 2, and a major theme of this book, that is:

Understand the prospect and the customer

Keywords

Migration Marketing Explosive Pyramid Dial 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Palgrave Macmillan, a division of Macmillan Publishers Limited 1994

Authors and Affiliations

  • Hamish E. Macarthur
  • Merlin Stone

There are no affiliations available

Personalised recommendations