Strategic Alternatives for Suppliers
In this chapter we will consider the implications of the market development described in Chapter 2 and for the strategies of the principal players in the computing game. We start by reiterating the message of Chapter 2, and a major theme of this book, that is:
Understand the prospect and the customer
KeywordsMigration Marketing Explosive Pyramid Dial
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© Palgrave Macmillan, a division of Macmillan Publishers Limited 1994