Abstract
In this chapter we will consider the implications of the market development described in Chapter 2 and for the strategies of the principal players in the computing game. We start by reiterating the message of Chapter 2, and a major theme of this book, that is:
Understand the prospect and the customer
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© 1994 Palgrave Macmillan, a division of Macmillan Publishers Limited
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Macarthur, H.E., Stone, M. (1994). Strategic Alternatives for Suppliers. In: How to Market Computers and Information Technology. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-13402-1_3
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DOI: https://doi.org/10.1007/978-1-349-13402-1_3
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-0-333-60814-2
Online ISBN: 978-1-349-13402-1
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)