Strategic Alternatives for Suppliers

  • Hamish E. Macarthur
  • Merlin Stone


In this chapter we will consider the implications of the market development described in Chapter 2 and for the strategies of the principal players in the computing game. We start by reiterating the message of Chapter 2, and a major theme of this book, that is:

Understand the prospect and the customer


Personal Computer Distribution Channel Sales Force Software Vendor Personal Computer System 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Palgrave Macmillan, a division of Macmillan Publishers Limited 1994

Authors and Affiliations

  • Hamish E. Macarthur
  • Merlin Stone

There are no affiliations available

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