Abstract
The essential objective of investment is to maximise returns while minimising risk. However, investments giving high returns will tend to incur high risk, whilst low-risk investments will tend to give relatively low returns. Thus the investor must compromise. Investors with a high level of ‘risk aversion’ will seek low-risk investments and will be forced to accept a relatively low return, whereas those with less aversion to risk will tend to seek the higher returns available from higher-risk investments.
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© 1993 W. D. Fraser
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Fraser, W.D. (1993). Analysis of Stock-Market Securities. In: Principles of Property Investment and Pricing. Building and Surveying Series. Palgrave, London. https://doi.org/10.1007/978-1-349-13311-6_4
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DOI: https://doi.org/10.1007/978-1-349-13311-6_4
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-60162-4
Online ISBN: 978-1-349-13311-6
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