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The Survey: A Profile of the Firms and their Industries

  • Peter J. Buckley
  • Christopher L. Pass
  • Kate Prescott

Abstract

The background information in the first part of this book has shown the importance of bilateral trade and investment between Canada and the UK in the context of integration into the NAFTA and the EC respectively. Part II examines the impact that recent changes have had on the strategies of UK and Canadian firms. Personal, in-depth interviews were conducted with senior executives of leading firms of both countries in late 1992 and early 1993. Interviews covered 15 UK and 10 Canadian firms. These interviews took place with senior managers, usually at Director level, responsible for the international strategy of the companies.

Keywords

Financial Service Joint Venture Strategic Alliance Telecommunication Service International Expansion 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Peter J. Buckley, Christopher L. Pass and Kate Prescott 1995

Authors and Affiliations

  • Peter J. Buckley
    • 1
  • Christopher L. Pass
    • 1
  • Kate Prescott
    • 1
  1. 1.University of Bradford Management CentreUK

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