Abstract
In previous chapters we have examined some of the emotional factors that impinge on the purchasing function and suggestions have been made for responding to them in a manner that will improve customer relations. These need to be codified and adopted as an essential aspect of company policy. In this and in succeeding chapters, we shall discuss how this may be achieved. What is required is a programme for the introduction of customer appreciation.
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© 1995 B. H. Elvy
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Elvy, B.H. (1995). Managing Customer Appreciation. In: How to Appreciate Your Customers. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-13289-8_7
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DOI: https://doi.org/10.1007/978-1-349-13289-8_7
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-13291-1
Online ISBN: 978-1-349-13289-8
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