The Supplier’s Situation

  • B. H. Elvy

Abstract

In order to appreciate why the emotional needs of buyers are so often disregarded, we must now examine some of the circumstances that frequently prevail on the supplier’s side and which contribute to this situation.

Keywords

Depression Marketing Assure Pyramid Clarification 

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Copyright information

© B. H. Elvy 1995

Authors and Affiliations

  • B. H. Elvy

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