The Supplier’s Situation

  • B. H. Elvy


In order to appreciate why the emotional needs of buyers are so often disregarded, we must now examine some of the circumstances that frequently prevail on the supplier’s side and which contribute to this situation.


Customer Relationship Management Potential Supplier External Supplier Internal Customer External Customer 
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Copyright information

© B. H. Elvy 1995

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  • B. H. Elvy

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