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Working with national campaigns

  • Jacky Chambers
Chapter

Abstract

To understand the aims of national health education campaigns and be able to organise linked activities at a local level.

Keywords

Target Audience Creative Design National Campaign Public Education Campaign Campaign Message 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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References

  1. British Market Research Bureau (1987–89). AIDS strategic monitor. Health Education Authority.Google Scholar
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  5. Pasick R. and Wallack L. (1988) Mass media in health promotion: a compilation of expert opinion. International Quarterly of Community Health Education 9, 89–110.CrossRefGoogle Scholar
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  8. Whitehead M. and Tones K. (1991). Notes on the planning and implementation of health education strategies. Chapter 2 in Avoiding the pitfalls. London: Health Education Authority.Google Scholar

Copyright information

© John Kemm and Ann Close 1995

Authors and Affiliations

  • Jacky Chambers
    • 1
  1. 1.Health Education AuthorityUK

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