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The Creative Use of IT for Marketing and Presentation

  • Nick Nunnington
Chapter
Part of the Macmillan Building and Surveying Series book series

Abstract

The use of information technology in the property sector for creative presentation is perhaps undervalued and yet it is an application which, as this chapter will explain, dramatically affects the efficiency and perhaps more significantly the effectiveness of a property organisation. The software used for creative applications is generally easy to use and self contained; it does not require the establishment of a complex database or significant changes in the culture or structure of the organisation.

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Copyright information

© R. Feenan and T.J. Dixon 1992

Authors and Affiliations

  • Nick Nunnington

There are no affiliations available

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