Brand Power pp 137-150 | Cite as

From Bulk to Brand

  • Nicolò Polla

Abstract

Commodity products are those ‘essential’ goods which are part of the consumer’s everyday life. They are the sort of purchase that consumers take entirely for granted. Milk, fruit, pasta, water, bread and petrol are all examples of commodity products. Such products are characterised by the fact that they are used very frequently yet have very little image or personality. Commodity products also tend to be priced extremely competitively.

Keywords

Europe Marketing Petrol Sine 

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Copyright information

© Paul Stobart 1994

Authors and Affiliations

  • Nicolò Polla
    • 1
  1. 1.GalbaniUK

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