Analysing a media text

Abstract

The aim of this book is to introduce you to a method of analysing any television programme, and you may think it a little strange that we’re starting with an advertising still to do this. As we said in the previous Chapter, our reason for this is simple: we want to make sure that the basic principles upon which this whole book is based are clear from the outset, and it seems sensible to take things one stage at a time, rather than just dropping you straight into a detailed analysis of a complicated full-length TV programme.