A name is a simple thing; it is a label — although there is also an element of mystery and magic about it. If we give a name to something which did not have one before it is like bringing that thing into existence for the first time. It seems to add an extra dimension to anything if we give it a name. A name is also capable, with familiarity and repetition, of being a kind of incantation.
KeywordsMarketing Beach calI Mist Hate
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