The Psychology of Names

  • Leslie Collins

Abstract

A name is a simple thing; it is a label — although there is also an element of mystery and magic about it. If we give a name to something which did not have one before it is like bringing that thing into existence for the first time. It seems to add an extra dimension to anything if we give it a name. A name is also capable, with familiarity and repetition, of being a kind of incantation.

Keywords

Marketing Beach calI Mist Hate 

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References

  1. Chastaing, M., ‘Nouvelles Recherches sur le Symbolisme des Voyelles’, Journal de Psychologie, 1964.Google Scholar
  2. Dogana, Fernando, Psycholinguistic Contributions to the Problem of Brand Names’. Translated from the Italian, for European Marketing Research Review, 1967, vol. 11, no. 1, pp. 50–8.Google Scholar
  3. Newmann, S., ‘Further experiments in Phonetic Symbolism’, American Journal of Psychology, 1933.Google Scholar
  4. Sapir, E., ‘A study in Phonetic Symbolism’, Journal of Experimental Psychology, 1929.Google Scholar

Copyright information

© Palgrave Macmillan, a division of Macmillan Publishers Limited 1992

Authors and Affiliations

  • Leslie Collins

There are no affiliations available

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