Abstract
The history of branding can be traced back for many centuries before the term came to acquire its modern usage. In Greek and Roman times — and even before that — there were various ways of promoting wares or goods, whether they were wines or pots, metals or ointments. Messages would be written informing the public that this man, at this address, could make shoes and that the man who lived over there, at that address, was a scribe. The Greeks also used town criers to announce the arrival of ships with particular cargoes.
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© 1992 Palgrave Macmillan, a division of Macmillan Publishers Limited
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Room, A. (1992). History of Branding. In: Murphy, J.M. (eds) Branding: A Key Marketing Tool. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-12628-6_2
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DOI: https://doi.org/10.1007/978-1-349-12628-6_2
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