Abstract
The discipline of management teaches us that we need to follow a definite sequence of steps for the successful completion of any human endeavour. These steps are:
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(1)
defining the objectives and scope of the project;
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(2)
promulgating the policies necessary to achieve those objectives;
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(3)
organising in a logical and workable manner so as to fix responsibility and facilitate achievement of the objectives;
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(4)
developing a plan;
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(5)
applying of techniques and skills to satisfactorily complete the assignments; and
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(6)
controlling and measuring the results.
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© 1992 Palgrave Macmillan, a division of Macmillan Publishers Limited
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Grayson, R. (1992). Organising for New Product Development. In: Murphy, J.M. (eds) Branding: A Key Marketing Tool. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-12628-6_17
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DOI: https://doi.org/10.1007/978-1-349-12628-6_17
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-12630-9
Online ISBN: 978-1-349-12628-6
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