The Branding of Services

  • Russell Taylor


As the more advanced or mature economies of the world evolve progressively towards higher standards of living, involving higher costs of living, higher levels of education, and the increased availability of advanced education for their populations, there is an increase in the availability of ‘brain power’, and a subsequent decrease in the supply of ‘muscle power’. In short, our endless quest for progress and improvement leads, on both the individual and national level, to the steady conversion of brawn to brain. This steady conversion process causes a series of changes over time.


Service Sector Service Industry Muscle Power Carbonate Water Coffee Shop 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Palgrave Macmillan, a division of Macmillan Publishers Limited 1992

Authors and Affiliations

  • Russell Taylor

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