Western Multinationals in the Indian Pharmaceutical Industry

  • Mark Casson
  • Satwinder Singh
Part of the University of Reading European and International Studies book series (UREIS)


One of the manifestations of the increasing integration of the world economy is the emergence of certain regional centres of expertise in which foreign firms locate production, to serve not only the domestic market but also the markets of neighbouring countries. The UK, for example, became an important centre in the 1950s for US firms wishing to serve the European market. About the same time, India emerged as a potential location from which US and European MNEs could serve markets in South-East Asia, the Middle East and East Africa.


Foreign Firm International Joint Venturis Advertising Expenditure Diversify Firm Advertising Strategy 
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Copyright information

© Mark Christopher Casson 1992

Authors and Affiliations

  • Mark Casson
  • Satwinder Singh

There are no affiliations available

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