Innovation and Leadership
The peasantry endures, the peasants survive. This capacity to survive has coloured the specific traditional culture embodied in each small rural community. The comunidad had been crafted as an instrument of defence. The environment, within this self-contained ‘moral community’,1 was on the whole certainly not conducive to innovation. Tradition appeared to reign supreme and innovations that threatened well-accepted values and norms could arouse envy and invoke brutal, summary ‘justice’.2
KeywordsCorn Dust Income Marketing Stein
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