Abstract
It is nowadays a truism that car manufacturers are on a permanent quest to enlarge their field of operation. Selecting geographical targets outside their home territory — and then extending their activities increasingly far afield — has always been one of the central planks of their strategy.
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© 1993 Ecole des Hautes Etudes Commerciales
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Dor, C. (1993). Strategies of Multinational Industrial Groups: The Car Industry. In: Mikdashi, Z. (eds) Financial Strategies and Public Policies. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-12177-9_17
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DOI: https://doi.org/10.1007/978-1-349-12177-9_17
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-12179-3
Online ISBN: 978-1-349-12177-9
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