Abstract
All retail businesses aim to sell goods and/or services to their customers but this ‘selling process’ occurs in a variety of ways. We can make a distinction between selling which takes place in shops and stores and other means of selling.
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© 1991 Peter Jones and Steve Baron
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Jones, P., Baron, S. (1991). Selling. In: Retailing. In Business Now. Palgrave, London. https://doi.org/10.1007/978-1-349-12151-9_6
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DOI: https://doi.org/10.1007/978-1-349-12151-9_6
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-54447-1
Online ISBN: 978-1-349-12151-9
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)