The Market and its Demands

Abstract

Talk to any senior accountant in 1993 and the discussion will soon move to the market. Often within the first minute or two of a conversation, like a stud emphasising his machismo, the modern accountant will lay his commercial credentials on the table. A business psychologist would be deeply sympathetic. The accountant’s archetypal image is a burden he has to bear. John Cleese encapsulated this somewhat ridiculous exaggeration of the accountant as boring, hidebound, insensitive and out-of-touch.