Abstract
Market research is the main tool in modern business. Its principal purposes are to collect information about:
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(a)
the market itself, such as its total size, ie both the number of units produced and their value
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(b)
the consumers in the market, such as their habits and attitudes, so that the product will satisfy their wants and needs.
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© 1990 Renée Huggett
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Huggett, R. (1990). Market Research. In: Markets. In Business Now. Palgrave, London. https://doi.org/10.1007/978-1-349-11600-3_16
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DOI: https://doi.org/10.1007/978-1-349-11600-3_16
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-52495-4
Online ISBN: 978-1-349-11600-3
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