Abstract
This unit covers the background to the retail industry putting it into perspective in terms of its historical development, how it works and its future development. The unit also looks at the role of advertising in retail and ways in which course members can apply for jobs in the industry.
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© 1989 Fullemploy Group
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Fullemploy Group. (1989). Introduction to Retailing. In: Retail 2000. Palgrave, London. https://doi.org/10.1007/978-1-349-11499-3_3
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DOI: https://doi.org/10.1007/978-1-349-11499-3_3
Publisher Name: Palgrave, London
Print ISBN: 978-1-349-11501-3
Online ISBN: 978-1-349-11499-3
eBook Packages: Palgrave Social & Cultural Studies CollectionSocial Sciences (R0)