The Two Logics Behind Human Resource Management
Multinational corporations (MNCs) often operate in many different product-market segments. The employees in their far flung geographic operations represent very different social cultures. The policies and practices for human resource management that are effective in managing one product-market may not be the most appropriate for another; those that work well in one cultural setting will not necessarily function in another.
KeywordsMarketing Arena Hone Lora
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