The Arrival of Opinion Polls in French Radio and Television 1945’60
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Radio and television audiences are not visible, but they make themselves known each time some device brings them to the fore, or a spokesman represents them. Nowadays, the most public of these devices is unarguably the audience opinion poll. It has become the essential component of radio and television programme-scheduling, yet at the same time the scapegoat for all the complaints made about it. However, as it was in the past, the opinion poll nowadays is above all the object of deals between the professionals, the result of debates and controversies.
KeywordsPublic Relation Opinion Poll Satisfaction Index Radio Broadcasting Private Station
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