Traditionally, ‘face’ is regarded as a purely Chinese concept. Face-saving behaviour, nonetheless, is a cross-cultural phenomenon. In fact, face, as an expression of norm-fulfilling appearance, should be a concept with a universal application. One of the objectives to build up the psychocultural cybernetic model here is to identify at the abstract level the psychological and cultural factors that underlie the face analysis so that the mind sets of different policy entities can be compared. While each society has its own norms and each individual in the society, according to his self-role conception, internalises to a certain extent a sub-set of the norms that apply to his role, the need to be norm-fulfilling in appearance is not society-unique.


World View Chinese Foreign Policy Chinese Concept Republican Period Qing Period 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Chih-yu Shih 1990

Authors and Affiliations

  • Chih-yu Shih
    • 1
  1. 1.School of American and International StudiesRamapo College of New JerseyUSA

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