Abstract
The fourth, and last, vital success factor for banks in a changing world is the quality of their strategy. This chapter will summarize the author’s views on what will constitute the essential elements of such a strategy. It will also address some of the central issues faced by banks in making strategic choices and, finally, paint a picture of the likely banking horizon which will emerge from these strategic decisions.
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© 1989 Steven I. Davis
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Davis, S.I. (1989). Strategic Positioning: The Shape of Things to Come. In: Managing Change in the Excellent Banks. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-10744-5_10
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DOI: https://doi.org/10.1007/978-1-349-10744-5_10
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-10746-9
Online ISBN: 978-1-349-10744-5
eBook Packages: Palgrave Economics & Finance CollectionEconomics and Finance (R0)