Abstract
Merchandise decisions have both marketing and financial implications. This chapter considers the marketing issues; Chapter 7 will consider the financial aspects.
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Notes and References
R. D. Blackwell and W. W. Talarzyk, ‘Life-style Retailing: Competitive Strategies for the 1980s’, Journal of Retailing 59 (4), Winter 1983.
D. Walters, ‘Evaluating the role of concessions in assortment planning’, Retail, Autumn 1985, Capel Cure Myer.
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© 1987 David Walters and David White
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Walters, D., White, D. (1987). Merchandise Management: Marketing Considerations. In: Retail Marketing Management. Palgrave, London. https://doi.org/10.1007/978-1-349-10666-0_6
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DOI: https://doi.org/10.1007/978-1-349-10666-0_6
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-48580-4
Online ISBN: 978-1-349-10666-0
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