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Retail Marketing Management pp 101–118Cite as

Financial Appraisal For Retail Marketing Decisions

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Abstract

The retail marketing manager requires to be able to analyse the marketing and financial expertise of his own business, his competitors and his suppliers. In this chapter we offer some basic financial analysis techniques that can be used for evaluating the activities of all three groups.

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Notes and References

  1. M. F. Morley, Ratio Analysis, Institute of Chartered Accountants of Scotland, Gee & Co, 1984.

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  2. H. Ingham and Harrington L. Taylor, Interfirm Comparison, Heinemann, 1980.

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  3. Using net assets as a measure of the capital employed or investment in the business, ‘net assets employed’ being defined as the net current assets (being current assets less current liabilities) added to fixed assets. Net assets are divided into sales to produce the asset turnover ratio which illustrates the efficiency of the business in using the assets to generate sales revenue.

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  4. B. C. McCammon, ‘Perspectives for Distribution Programming’ in L. P. Bucklin (ed.) Vertical Marketing Systems, Scott, Foresman & Co., 1970.

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  5. For a detailed treatment of the SPM and a comparison of corporate results, the reader is directed to L. W. Stern and A. I. El-Ansary, Marketing Channels, Prentice Hall, 1977.

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  6. E. M. Lerner, Managerial Finance, Harcourt Brace, 1971.

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  7. R. D. Kennedy and S. Y. McMullen, Financial Statements, Irwin, 1973.

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  8. Kennedy and McMullen, Financial statements.

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  9. J. C. van Home, Fundamentals of Financial Management, Prentice Hall, 1974.

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  10. McCammon, ‘Perspectives’.

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Author information

Authors and Affiliations

  1. Templeton College, Oxford, UK

    David Walters (Fellow, Co-director) & David White

  2. Oxford Institute of Retail Management, UK

    David Walters (Fellow, Co-director)

Authors
  1. David Walters
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  2. David White
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Copyright information

© 1987 David Walters and David White

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Cite this chapter

Walters, D., White, D. (1987). Financial Appraisal For Retail Marketing Decisions. In: Retail Marketing Management. Palgrave, London. https://doi.org/10.1007/978-1-349-10666-0_5

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