Abstract
Creating the ‘right’ retailing environment is no longer a matter of ‘creative judgement’, but is rather a planned approach based upon carefully researched factors concerning the expectations of the selected target customer group. While we can isolate the topics which comprise the retail environment, the end result is a unique combination of these factors which has specific appeal to the target customer group.
This is a preview of subscription content, log in via an institution to check access.
Preview
Unable to display preview. Download preview PDF.
Notes and References
D. Knee and D. W. Walters, Strategy in Retailing: Theory and Application, Philip Allan, 1985.
E. Hirschman and R. Stampfl, ‘Roles of Retailing in the Diffusion of Popular Culture: Microperspectives’, Journal of Retailing 56, Spring 1980.
Author information
Authors and Affiliations
Copyright information
© 1987 David Walters and David White
About this chapter
Cite this chapter
Walters, D., White, D. (1987). Creating the Retail Environment. In: Retail Marketing Management. Palgrave, London. https://doi.org/10.1007/978-1-349-10666-0_11
Download citation
DOI: https://doi.org/10.1007/978-1-349-10666-0_11
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-48580-4
Online ISBN: 978-1-349-10666-0
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)