Abstract
Earlier chapters have emphasised the changing structures within which retailing operates. In Chapter 1 we suggest four areas of ‘revolution’ as the primary causes of the dramatic rate of change now occurring in western and developed societies. These were suggested as:
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The technological revolution.
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The information revolution.
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The structural revolution.
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The expressive revolution.
Each was seen to have an impact on consumer and on retailing in terms of the response by retailers to consumer changes brought about by the ‘revolutions’ and the market-based and operational management opportunities each offers.
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Notes and References
M. Porter, Competitive Strategy, The Free Press, 1980.
D. Knee and D. W. Walters, Strategy in Retailing: Theory and Application, Philip Allan, 1985.
J. S. Berens, ‘A decision matrix approach to supplier selection’, Journal of Marketing 47, Winter 1971–72.
D. D. Shipley, ‘Resellers’ supplier selection criteria for different consumer products’, European Journal of Marketing 19 (7), 1985.
D. Walters, ‘Evaluating the role of concessions in assortment planning’, Retail, Autumn 1985, Capel Cure Myer.
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© 1987 David Walters and David White
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Walters, D., White, D. (1987). Managing the Supply Chain. In: Retail Marketing Management. Palgrave, London. https://doi.org/10.1007/978-1-349-10666-0_10
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DOI: https://doi.org/10.1007/978-1-349-10666-0_10
Publisher Name: Palgrave, London
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