Abstract
If you have been keeping up your portfolio it should by now contain many examples of advertising, both above and below the line. And you should have a good grasp of the various components which combine to make up the profession.
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© 1985 Alison Corke
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Corke, A. (1985). Conclusion and glossary. In: Effective Advertising and PR. Pan Breakthrough Books. Palgrave, London. https://doi.org/10.1007/978-1-349-10559-5_8
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DOI: https://doi.org/10.1007/978-1-349-10559-5_8
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-48156-1
Online ISBN: 978-1-349-10559-5
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