Internationalisation Strategies and Technology Pricing Policies

  • Francis Bidault

Abstract

An important step will now consist in drawing conclusions from our research in the form of recommendations, for the licensee as much as for the licensor. We will do this on the basis of our own results, while also using those of previous writers on the subject, which we have analysed at length.

Keywords

Marketing Expense 

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Copyright information

© Francis Bidault 1989

Authors and Affiliations

  • Francis Bidault
    • 1
    • 2
  1. 1.IMI-GenevaSwitzerland
  2. 2.Lyon Graduate School of BusinessFrance

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