Internationalisation Strategies and Technology Pricing Policies

  • Francis Bidault


An important step will now consist in drawing conclusions from our research in the form of recommendations, for the licensee as much as for the licensor. We will do this on the basis of our own results, while also using those of previous writers on the subject, which we have analysed at length.


Direct Foreign Investment Price Policy License Agreement Target Market Market Strategy 
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Copyright information

© Francis Bidault 1989

Authors and Affiliations

  • Francis Bidault
    • 1
    • 2
  1. 1.IMI-GenevaSwitzerland
  2. 2.Lyon Graduate School of BusinessFrance

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