Two Approaches to Pricing Policy

  • Francis Bidault


The two approaches we have chosen to study have some points in common, in spite of their methodological differences.


Profit Margin Price Policy Expected Profit Contribution Margin Transfer Cost 
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Copyright information

© Francis Bidault 1989

Authors and Affiliations

  • Francis Bidault
    • 1
    • 2
  1. 1.IMI-GenevaSwitzerland
  2. 2.Lyon Graduate School of BusinessFrance

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