Skip to main content

Abstract

And so, during his frequently occurring elections, the American citizen does not stride abroad in sturdy liberty, rather he is a dazed man under siege, and through letter-box, telephone, television, doorbell (eventually, we are reliably assured, his home computer) the empty smiles of his politicians pursue him. Politics will ooze through every fissure. Soap powder, at least, confines its vulgar brightness to the screen.

‘In aristocratic nations, the body of the nobles and the wealthy are in themselves natural associations, which check the abuses of power. In countries where such associations do not exist, if private individuals cannot create an artificial and temporary substitute for them, I can see no permanent protection against the most galling tyranny; and a great people may be oppressed with impunity by a small faction, or by a single individual.’

Alexis de Tocqueville, Democracy in America

‘Thus, not only does democracy make every man forget his ancestors, but it hides his descendants and separates his contemporaries from him; it throws him back forever upon himself alone, and threatens in the end to confine him entirely within the solitude of his own heart.’

Alexis de Tocqueville, Democracy in America

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

eBook
USD 16.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 16.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Notes and References

  1. Perry, Roland, ‘The Programming of The President’ (London: Aurum Press, 1983).

    Google Scholar 

Further Reading

  • Denton, R.E. and Woodard, Gary C, Political Communication in America (New York: Praeger, 1985) for discussion of politics and the crisis of authority, pp. 331–3.

    Google Scholar 

  • Robert MacNeil, The People Machine (London: Eyre and Spottiswoode, 1968) for discussion of the redesign of conventions for television, pp. 109, 110.

    Google Scholar 

Download references

Authors

Copyright information

© 1990 Nicholas J. O’Shaughnessy

About this chapter

Cite this chapter

O’Shaughnessy, N.J. (1990). An Ethical Conundrum?. In: The Phenomenon of Political Marketing. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-10352-2_12

Download citation

Publish with us

Policies and ethics