The Selling of the President 1988

  • Nicholas J. O’Shaughnessy

Abstract

The Bush campaign began abysmally. This was not deliberate, but it was an invaluable asset in his merchandising. It meant that core Republican supporters and contributors were galvanised out of their apathy. It meant that the public wearied of the press baiting of Bush: he attracted the sympathy of the fighting underdog, an important symbol in American myth.

Keywords

Chromium Marketing Candida Defend Rounded 

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Notes and References

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Copyright information

© Nicholas J. O’Shaughnessy 1990

Authors and Affiliations

  • Nicholas J. O’Shaughnessy

There are no affiliations available

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