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© 1990 Michael J. Baker
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Baker, M.J. (1990). W. In: Macmillan Dictionary of Marketing and Advertising. Palgrave, London. https://doi.org/10.1007/978-1-349-10064-4_23
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DOI: https://doi.org/10.1007/978-1-349-10064-4_23
Publisher Name: Palgrave, London
Print ISBN: 978-1-349-10066-8
Online ISBN: 978-1-349-10064-4
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