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The London Companies

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Independent Television in Britain

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Abstract

Revenue projections suggested that seven days a week in the Midlands was the prime contract on offer in 1967, but in the event the London weekday contract proved the most valuable in terms of both revenue and prestige. The London ITV area extended from Henley-on-Thames in the west to Sheerness in the east, and southwards from Bedfordshire into the southern counties. It contained a quarter of all Britain’s homes, and the successful applicant was destined to become the largest programme-maker in Independent Television.

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References

  1. See Volume 2, pp. 345–6.

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  2. ITA Memorandum Director General to Chairman dated 11 February 1969, ITA File 7051/2.

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  3. Review of Companies’ Performance 1974, IBA File 7051/6.

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  6. Ibid. Letter Sir Brian Young to Bryan Cowgill dated 26 July 1978. See also Vol. 3, p. 116.

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  23. Ibid. ITA Memorandum Director General to Deputy Director General (Administrative Services) dated 3 August 1967.

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  38. Ibid, p. 138.

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  42. LWT Franchise Application, May 1980, p. 6, IBA File 61/1/B/l.

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Authors
  1. Jeremy Potter
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© 1990 Independent Broadcasting Authority and Independent Television Association

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Potter, J. (1990). The London Companies. In: Independent Television in Britain. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-09907-8_4

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