Abstract
In 1950, Frederick Barghoorn’s book, The Soviet Image of the United States, brought to the American public an understanding of how the Soviet Union portrays the United States.2 Since the publication of that seminal work, the issue of mutual perceptions has increased in importance. In the very critical problems of international security and arms control — the strategic theories and the mission capabilities that are associated with them — the question of ‘mirror-imaging’ has been raised with some urgency. Does each superpower project its own security strategies and gaming formulae on the other, resulting in surprised denunciations of deception when the other side is shown to have been following its own independent strategic course? The greater attention to the pitfalls of mirror-imaging have led the strategic communities on both sides to attempt to understand with less parochialism the particularities of how the Soviet Union and the United States perceive each other. In a sense, then, the original questions posed by Barghoorn years ago have returned with even greater urgency.
The author wishes to thank the John and Mary R. Markle Foundation and the Rockefeller Foundation for their support of this research.
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Frederick C. Barghoorn, The Soviet Image of the United States: A Study in Distortion (New York: Harcourt Brace, 1950).
L. Fedotova, Ya. Kapeliush, and V. Sazonov, ‘Televidenie v nebolshom gorode, Televidenie i zritel, ed. E. S. Sabashnikova (Moscow 1985) p. 149.
Cited in Garth Jowett and James M. Linton, Movies as Mass Communication (Beverly Hills, Calif.: Sage, 1980) p. 75.
Jack M. McLeod and Lee B. Becker, ‘Testing the Validity of Gratification Measures Through Political Effects Analysis’, in The Uses of Mass Communications: Current Perspectives on Gratifications Research, ed. Jay G. Blumler and Elihu Katz (Beverly Hills, Calif.: Sage, 1974) p. 137.
Denis McQuail, Mass Communication Theory (Beverly Hills, Calif.: Sage, 1983) pp. 34–5.
Shanto Iyengar, Mark D. Peters, and Donald R. Kinder, ‘Experimental Demonstrations of the “Not-So-Minimal” Consequences of Television News Programs’, American Political Science Review, LXXVI (December 1982) 848–58.
For a discussion of the new understanding of Soviet communication theory, see Ellen Mickiewicz, ‘Feedback, Surveys, and Soviet Communication Theory’, Journal of Communication, XXXIII(2) (Spring 1983) pp. 97–110.
James F. Larson, Television’s Window on the World: International Affairs Coverage on the U.S. Networks (Norwood, NJ: Ablex, 1984) p. 7.
For a discussion of this development, see Ellen Mickiewicz, ‘Political Communication and the Soviet Media System’, Soviet Politics: Russia After Brezhnev, ed. Joseph L. Nogee (New York: Praeger, 1985).
Michael J. Robinson and Margaret A. Sheehan, Over the Wire and On TV (New York: Russell Sage, 1983) p. 12.
H. Kent Geiger, The Family in Soviet Russia (Cambridge, Mass.: Harvard University Press, 1968).
For a discussion of these new policies, see Ellen Mickiewicz, Split Signals: Television and Politics in the Soviet Union (New York: Oxford University Press, 1988).
I. D. Fomicheva, Zhurnalistika i auditoria (Moscow 1976) pp. 110–15.
For this week’s comparison of ‘Vremya’ and American network news, CBS was added to ABC for two reasons: the fall football schedule pre-empts the evening newscast on one weekend night on ABC. Therefore, we used CBS for that night (Saturday). The addition of CBS also permits us to see if there are important international stories to add to the agenda presented by ABC. We did not find such major differences between the two networks. For an extended analysis of this week, see Ellen Mickiewicz and Gregory Haley, ‘Soviet and American News: Week of Intensive Interaction’, Slavic Review 46:2 (Summer 1987) pp. 214–28.
For a discussion of this issue, see Ellen Propper Mickiewicz, Media and the Russian Public (New York: Prager, 1981) ch. 5.
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© 1989 Thomas F. Remington
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Mickiewicz, E. (1989). Understanding the World: the Cognitive Grid of Soviet Television News. In: Remington, T.F. (eds) Politics and the Soviet System. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-09820-0_2
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