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Press Releases

  • Edward Sallis
  • Kate Sallis
Chapter

Abstract

Many organisations use press releases because it provides them with publicity at little or no cost. Newspapers and radio stations use them as copy for stories, as this unsolicited material is a good source of news for little effort. Reporters cannot be everywhere and so press releases can help to ensure that newsworthy events receive the publicity they deserve.

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Copyright information

© Edward Sallis and Kate Sallis 1988

Authors and Affiliations

  • Edward Sallis
  • Kate Sallis

There are no affiliations available

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