External Pressures through Privatisation
Privatisation in broadcasting refers to the introduction of commencai financing (through advertising or private subscriptions) on public broadcasting on the one hand, and the establishment or expansion of private broadcasting (usually in conjunction with technological developments such as satellite and cable broadcasting) side by side with public broadcasting — on the other hand. At the time of writing all the countries studied already had one or the other of these — but none of them had both. The political pressures and struggles involved in attempts to impose the second of the two features — generally against the wishes of the public broadcasting corporations — are the topic of this chapter.
KeywordsExpense Toll Alan Metaphor Monopoly
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