Abstract
My aim is to outline the Hungarian practice of strategic thinking and plan preparation. A brief introduction reviews the more important general features of Hungarian practice, necessary because of the differences of approach from that in the West. This is followed by a description of the strategy evolved by Taurus Rubber Works, a major Hungarian producer of rubber goods, with some details of its marketing and innovation policies.
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References
G. Varga et.al., A termelési szerkezet fejlesatéaaének mrisaaki-gaadasági kritériumai (The technical-economic criteria for the development of the product structure), Budapest, Kossuth Kiadb, 1978.
E.g. Horvath-Csath, Stratégiai tervezés: Elmélet és gvakorlat. (Strategic planning: theory and practice). Budapest, KSagaadasági Cs Jogi Kiadb, 1983, pp. 186–196, 319–345.
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© 1988 Wiener Institut für Internationale Wirtschaftsvergleiche (WIIW) (The Vienna Institute for Comparative Economic Studies)
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Horváth, L. (1988). Marketing and Innovation Strategy in a Major Hungarian Enterprise — Taurus. In: Saunders, C.T. (eds) Macroeconomic Management and the Enterprise in East and West. The Vienna Institute for Comparative Economic Studies. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-08375-6_16
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DOI: https://doi.org/10.1007/978-1-349-08375-6_16
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-08377-0
Online ISBN: 978-1-349-08375-6
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