Marketing and Innovation Strategy in a Major Hungarian Enterprise — Taurus

  • László Horváth
Part of the The Vienna Institute for Comparative Economic Studies book series (VICES)

Abstract

My aim is to outline the Hungarian practice of strategic thinking and plan preparation. A brief introduction reviews the more important general features of Hungarian practice, necessary because of the differences of approach from that in the West. This is followed by a description of the strategy evolved by Taurus Rubber Works, a major Hungarian producer of rubber goods, with some details of its marketing and innovation policies.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 2).
    G. Varga et.al., A termelési szerkezet fejlesatéaaének mrisaaki-gaadasági kritériumai (The technical-economic criteria for the development of the product structure), Budapest, Kossuth Kiadb, 1978.Google Scholar
  2. 3).
    E.g. Horvath-Csath, Stratégiai tervezés: Elmélet és gvakorlat. (Strategic planning: theory and practice). Budapest, KSagaadasági Cs Jogi Kiadb, 1983, pp. 186–196, 319–345.Google Scholar

Copyright information

© Wiener Institut für Internationale Wirtschaftsvergleiche (WIIW) (The Vienna Institute for Comparative Economic Studies) 1988

Authors and Affiliations

  • László Horváth
    • 1
  1. 1.National Management Development CentreBudapestHungary

Personalised recommendations