It has been suggested that the period in which we live is one of discontinuity; that is, that the process of change no longer takes place gradually, but in large, often sudden movements. A brief look at the business environment of the 1970s will support this view.


Business Environment Radical Strategy Market Penetration Business Firm Fluctuate Exchange Rate 
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  1. 1.
    A. A. Berle, G. C. Means, The Modern Corporation and Private Property (New York: Macmillan, 1932).Google Scholar
  2. 2.
    The Times 1000(London: The Times Newspapers Ltd, 1970).Google Scholar

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© George A. luffman and Richard Reed 1984

Authors and Affiliations

  • George A. Luffman
  • Richard Reed

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