It has been suggested that the period in which we live is one of discontinuity; that is, that the process of change no longer takes place gradually, but in large, often sudden movements. A brief look at the business environment of the 1970s will support this view.


Europe Marketing Product Line 


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. 1.
    A. A. Berle, G. C. Means, The Modern Corporation and Private Property (New York: Macmillan, 1932).Google Scholar
  2. 2.
    The Times 1000(London: The Times Newspapers Ltd, 1970).Google Scholar

Copyright information

© George A. luffman and Richard Reed 1984

Authors and Affiliations

  • George A. Luffman
  • Richard Reed

There are no affiliations available

Personalised recommendations