Product Policy

  • Merlin Stone
  • Hamish Macarthur

Abstract

The success of failure of most other elements of marketing strategy depends heavily on product policy. Product changes (except for minor product modifications) are also more likely to involve substantial change in other functional areas of the company (research, manufacturing, technical service, finance, and so forth) than changes in other elements of the marketing mix.

Keywords

Migration Recombination Income Marketing Product Line 

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Copyright information

© Merlin Stone and Hamish Macarthur 1984

Authors and Affiliations

  • Merlin Stone
  • Hamish Macarthur

There are no affiliations available

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